The NFL handoff

The NFL needed to show how it is an all year sport even in the offseason. It became their most successful offseason campaign and it still continues.

A TV campaign, events, social, a typeface and branding.

CREATIVE DIRECTION, advertising, social, event

Collage of football-themed promotional graphics featuring diverse young men, with questions about football players and a handshake illustration, related to the sport.
Display of different font styles including regular, stylized, and bold, with text examples such as the alphabet and the phrases 'THE HANDOFF' and 'THE HAND OFF' in various styles.